← Vitaly Matitsyn — product designer
About the product. A mobile app — part of an ecosystem for collecting and processing contacts at trade shows: registration, a business card/QR/barcode scanner, the business program, an interactive map, surveys, notes, collected data views, chats between attendees.
The product’s peculiarity is intermittent usage: some users open the app three days a year, while their show is on. I ran research on my own initiative, mostly outside working hours: field trips to trade shows (the most effective), metrics on every action, hallway tests, interviews with in-house expo experts, discussions with the founder, task-based session recordings, secondary research of competitors, reviews with design communities.
The old scheme: heavy dependence on the organizer (“no contract — no users”), a new account for every show, no accounts for visitors at all:
The new scheme fixes all of that and adds invite codes (deep links were postponed due to tight deadlines):
The show picker: search by name, adding a new show, sorting by date; “your” shows come first (three by default, the rest under a spoiler):
The full registration flow — sign-in, choosing a workspace and a show:
The scanner captures a contact from a business card, barcode or QR code and recognizes related entities (products, companies). Field checks exposed a gap between expectation and reality:
Not seeing the frame, users scanned only part of the card and got unusable data; the flash and close icons got lost too:
After the redesign the frame and controls are readable, and manual input was added for cases when scanning is impossible:
Requested by our biggest partner-organizer: an exhibitor catalog, show sections and news (filled in by the organizer via a markdown editor in the admin panel), plus a COVID restrictions block:
Show sections with visitor analytics and the section’s exhibitors:
News is purely informational and can link to contacts:
The exhibitor catalog: find an exhibitor by booth or name, add to favorites, drill into details:
